DVS Edition Citation

Bason, T & Grix, J. (2018). Planning to fail? Leveraging the Olympic bid. Marketing Intelligence and Planning, 36 (1), 138-151. Zugriff am 26.03.2020 unter https://doi.org/10.1108/MIP-06-2017-0106

APA (7th ed.) Citation

Bason, T., & Grix, J. (2018). Planning to fail? Leveraging the Olympic bid. Marketing Intelligence and Planning, 36(1), 138-151.

Chicago Style (17th ed.) Citation

Bason, T., and J. Grix. "Planning to Fail? Leveraging the Olympic Bid." Marketing Intelligence and Planning 36, no. 1 (2018): 138-151.

MLA (9th ed.) Citation

Bason, T., and J. Grix. "Planning to Fail? Leveraging the Olympic Bid." Marketing Intelligence and Planning, vol. 36, no. 1, 2018, pp. 138-151.